I’m a strategic business coach + consultant with a knack for spotting wild opportunities, boosting profits and simplifying work.
I’ve been consulting and advising businesses on effective marketing and brand strategies for 15 years. I’ve worked for myself for over a decade.
Currently I’m managing four businesses of my own, and considering a fifth. Contrary to what you might expect, that doesn’t mean I work constantly. I’m a big believer in working smarter, not harder.
In my abundant spare time, I kayak with eagle rays, play guitar and indulge in artisanal wine. I am living my dream life on Kangaroo Island.
My business philosophy
I don’t believe that marketing has to be a nasty, awful, pushy sales technique. Nobody wants that. And good marketing doesn’t look anything like that. It looks like telling the authentic story of your brand to people who genuinely want to hear it.
SMARTER, NOT HARDER
I am strictly anti-hustle. There’s nothing wrong with working hard, but it MUST lead to working smart or you’re just creating a self-employed version of the rat race. Happiness is not ‘busy-ness’, and being busy is not success.
DEFINE YOUR OWN SUCCESS
Success should be custom-defined by YOU. It might be about spreading good work, it might be about a certain amount of income, or it might be about recognition, passive income or freedom. Think about what success means to you in terms of dollars, hours and lifestyle.
FREEDOM OVER FIXATION
Any work efforts that keep you tethered to a computer, feeding the social media beast, slaving over vanity metrics, or fixated on indirect strategies that don’t lead to real success – this is pure nonsense. I believe in cutting through the crap to focus on real results only. Through smart marketing strategies, we can create freedom.
WORK / LIFE BALANCE
Life is for the living. Work is enjoyable, beautiful, meaningful, but it is not all there is. A good life balance allows a great deal of time for pleasure, idleness, adventure, hobbies, social connections, involvement in causes close to your heart, and the pursuit of a satisfying collection of stories and experiences to enjoy for years to come.
THE SIMPLEST PATH
Small business success can only be achieved when the insurmountable workload is simplified. I’ll show you exactly what to reduce, eliminate, delegate and prioritise so you can stay on path. It’s about essentialism and minimalism. The easiest, most productive strategy is the best way forward. Without it, you get lost, overwhelmed and burnt out.
Who I work with
I work with creative professionals, makers, artisans, retailers, cafes, bars, wineries, restaurants, and wellness services. What all my clients have in common is that they do ‘good work’.
DO GOOD WORK
What’s good work? It’s simple really. I work with businesses that offer something valuable to the world, no matter how small. It’s not mass-produced garbage. It’s personal, authentic, and sustainable work worth being proud of.
It is a precious privilege to know what you love doing.
If you’ve found what you’re good at and you do it with love, your work deserves to be seen, appreciated and enjoyed. And I want to help the world find you, or at least your people.
It doesn’t matter if your work creates massive or micro change. Pleasure comes from the simplest cup of tea to the finest handmade goods. Joy comes from healing hands and beautifully curated spaces. Every drop of good work fills our souls and makes life worth living.
The world needs passionate work. You owe it to your audience to get your creative contribution out there for them to experience – for them to have their lives touched by it in whatever small, humble way.
Good marketing is the pathway to sharing what you do with people who love it.
And I can’t wait to tell your story.
Here's what I do
Help small businesses find clarity and direction.
By getting to the core of your business needs and clarifying your goals.
Help small businesses move forward with focus and confidence.
By showing you the quickest, easiest ways around every roadblock and sticky challenge.
Help small businesses create a clear plan of action.
With practical, easy-to-finish steps that keep you firmly on your path to success.
Help small businesses find their mighty roar.
By telling your unique brand story in creative ways that your audience will fall in love with.
Help small businesses take care of their entire marketing strategy.
So that you can get back to doing the work you love most.