26 Richard Branson Quotes to Teach You How to Succeed in Business

26 Richard Branson Quotes to Teach You How to Succeed in Business

Before I introduce you to the most profound Richard Branson quotes for small businesses, let me tell you a little background.

Branson dropped out of school at 16. Four years later, in 1970, he founded Virgin – a brand which today houses over 60 different companies worldwide. 

Today, age 70, Forbes estimates his net worth at $4.4 billion.

But what’s even more impressive is that he didn’t understand the difference between net and gross profits until he was in his 50s.

And he got away with it.

Richard Branson has cheated death 76 times (so far). He purchased a 3 million pound island for £180,000. He’s overseen 500 companies.

He’s savvy, frugal, and eccentric. He loathes neckties. His favourite office item is his hammock.

Now I don’t know about you, but this is my kinda business man.

So I’ve compiled the most valuable Richard Branson quotes to inspire you in your own business operations.



“Business requires astute decision-making and leadership. It requires discipline and innovation. It also needs attitude, a good sense of humor, and, dare I say it, luck.”

Business Stripped Bare, Richard Branson

“The best, most solid way out of a crisis in a changing market is through experiment and adaptation.”

Richard Branson interview on Business News Australia

“The ability to listen, and the willingness to stick your neck out and ask the obvious question, are criminally underrated business essentials. “

Business Stripped Bare, Richard Branson


“Given my well-known focus on business always being enjoyable and fun, the boundary between my work and my personal life does sometimes tend to blur a little.”

Like a Virgin, Richard Branson

“I think entrepreneurship is our natural state – a big adult word that probably boils down to something much more obvious like “playfulness.””

Business Stripped Bare, Richard Branson

“Remember to have fun. There is no point in being in business if it is not fun.”

Like a Virgin, Richard Branson


“Good brands reflect the histories of the time and the group of people that made them. They cannot be easily copied. They cannot be recycled. A brand is like an artist’s signature.”

Business Stripped Bare, Richard Branson

“I think people shouldn’t underestimate the importance of design. Great design can be great marketing.”

Richard Branson interview on CoolHunting.com

“A brand should reflect what you can do. You have to deliver, faultlessly and for all time, whatever your brand promises, so it’s better to make your offering sound witty and innovative than to pretend you’re more than you are. Get the brand right from the start, by being honest with yourself about what it is you’re offering.”

Business Stripped Bare, Richard Branson

“Don’t promise what you can’t deliver, and then deliver everything you promise. That’s the only way you’ll ever control your brand.”

Richard Branson post on LiveMint.com 

“A brand’s meanings are acquired over time. Some meanings will be the product of serious discussions and years of directed and dedicated effort. Some meanings will just stick to the brand, whether you like it or not. Remember, a brand always means something, and ultimately, you can control the meaning of your brand only through what you deliver to the customer.”

Business Stripped Bare, Richard Branson


“Virgin would not be the company it is today if we had not taken risks along the way. You really do have to believe in what you are doing.”

Like a Virgin, Richard Branson

“The challenge is to follow through on a great idea. I think if [you’ve] got a great idea, you need to just give it a try. And if you fall flat on your face, pick yourself up and try again. Learn from your mistakes. And, remember, you’ve got to go make a real difference in people’s lives if you’re going to be successful.”

Richard Branson interview on Success.com

“Don’t be afraid to take calculated risks. Sometimes they turn out to be less dangerous than the sure thing.”

Like a Virgin, Richard Branson

“There is a very thin dividing line between success and failure.”

Richard Branson quotes on Big Think


“Should you decide to enter an already crowded segment you had better be ready to offer customer service that blows the competition away.”

Like a Virgin, Richard Branson

“The beauty of business is that it does not just have one single community… The businesses that are most successful connect with everyone as an individual, not just as an order number or a transaction.”

Screw Business As Usual, Richard Branson

“I get up well before we land to walk the aisles and say hello to our passengers. Showing my face is good for the brand; even more useful, I get to see for myself where we can improve and strengthen our service.”

Reach For The Skies, Richard Branson

“I make sure that I spend most of my time out and about, talking to people, asking questions, making notes, and experiencing my businesses through the customer’s eyes.”

Screw It, Let’s Do It, Richard Branson


“The good news for small businesses is that the big ones rarely bother to use their advantage to its maximum. Why? Because they’ve forgotten how to think like entrepreneurs.”

Business Stripped Bare, Richard Branson

“I, for one, would far rather be a nice guy, working with great people, having fun with a small successful business, than a miserable guy heading up a hugely profitable multinational mega-corp.”

Like a Virgin, Richard Branson

“Making changes and improvements is a natural part of business, and for sole traders and very small companies, the distinction between innovation and day-to-day delivery is barely noticeable and unimportant. It’s all just business, and creative, responsive, flexible business comes easier to you the smaller your operation.”

Business Stripped Bare, Richard Branson


“I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it.”

Screw It, Let’s Do It, Richard Branson

“There is such a thing as enlightened self-interest, and we should encourage it. It is possible to turn a profit while making the world a better place.”

Business Stripped Bare, Richard Branson

“I do a lot by gut feeling and a lot by personal experience. I mean, if I relied on accountants to make decisions, I most certainly would have never gone into the airline business. I most certainly would not have gone into the space business, and I certainly wouldn’t have gone into most of the businesses that I’m in. So, in hindsight, it seems to have worked pretty well to my advantage.”

Richard Branson interview on Success.com

“Whatever we want to be, whatever we want to do, we can do it. Go ahead, take that first step – just do it. The best of luck to you, and have fun along the way.”

Screw It, Let’s Do It, Richard Branson

There you have it. 

26 of the best Richard Branson quotes for business owners.

Stick ’em to your bedside. Scribble them around your workspace. Pin them to your Pinterest.

But most importantly, do something about them.

Don’t just sit there. Take all your fresh inspo and turn it into your own business success. Take leaps, market savagely, dare fantastically, brand your business brilliantly.

And, in the words of Sir Richard Branson, remember to have fun.


Brand strategist Sarah from Good Life Marketing


I’m here to help you work smarter, not harder. I teach passionate business owners how to charge premium prices, attract the best customers, save time and make money with ease.

Richard Branson quotes pin